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A millennial facelift in an attempt to claim a sliver of India’s formidable $25 billion wedding industry, four Harvard Business School graduates are giving the matchmaking mechanism.
It comes down by means of easyBiodata, a brand new internet site that digitizes an age-old document that’s integral to your Indian means of organizing marriages. The « biodata, » because it’s known, is just a profile teeming with personal statistics that families display before meeting with potential lovers for his or her kiddies. Biodatas consist of details about the possible match — like height, complexion, educational achievements, and profession, but additionally about his / her family members — such as for instance a breakdown of jobs held by the extensive nearest and dearest. Lire la suite